TIME, November 6, -- Presidential elections have most often turned on the great issues of the day: war and cold war, liberalism and conservatism, economic good times and bad. But in the post-ideological, slow-growth era of America, the election was won and lost on the Message--the ability to divine the hopes, fears and desires of voters, then craft the ideas, words and images that would best reach them. Bill Clinton built the most sensitive radar apparatus American politics has ever seen; Bob Dole looked at the same public mood but failed to read its meaning. This is the inside story of the Dole and Clinton message teams: the pollsters, strategists and admakers who made and sold their messages not only to the public but to the candidates.
The Right to Click
The Unfortunate Return Of Dick Morris
Hell hath no fury like a political strategist scorned. In Hillary—the Movie, Morris plans to portray her as a Democratic Nixon, combining a left-wing agenda with a ruthless use of presidential powers against her enemies. By contrast, Morris says Hillary will bring in millions of first-time voters, mostly single women who now make up 27 per cent of the electorate but only 24 per cent of voters. Obama has a secret weapon—the surge of volunteers and support that has poured in over the internet, without his doing anything to encourage it. Call it the Facebook revolution, after facebook. It now has almost 60, members. Al Gore, wild card?
Masters Of The Message
Linda McMahon campaign spokeswoman Erin Isaac said the campaign would have no response to political consultant and commentator Dick Morris' endorsement of Chris Shays for U. Isaac also declined to respond to Morris' statement that McMahon is too weak a candidate to win. Isaac pointed to a statement released by McMahon's campaign on Thursday morning, announcing the endorsements of 10 vice chairmen of Republican town committees around the state who side with the former Greenwich businesswoman. A list of endorsements from the morning McMahon news release has been added to the bottom of this article.
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